E-shop Built on 7 Years of In-House Development
We've been developing our own e-commerce platform for 7 years. We have experience with fashion, electronics, food, and hobby segments. Built to fit your business, products, and processes - from ERP integration to warehouse automation.
E-commerce Platform with 7 Years of Development
We've been developing our own e-commerce platform for 7 years. We have experience with fashion, electronics, food, and hobby segments. Built to fit your business, products, and processes - from ERP integration to warehouse automation.
Why Custom Solution Instead of Template
Full control over functionality and system performance
Integration with ERP, warehouse, accounting without limitations
Scalability from hundreds to hundreds of thousands of orders monthly
Process automation tailored to your business
Platform Key Features
Product and Data Management
- Unlimited products, variants, and categories
- Bulk import and export via API or CSV
- Automated inventory rules
- Real-time ERP integration
- Multi-warehouse management
Conversion Optimization
- Full-text search with smart filters
- Behavior-based recommendation engine
- Automated cart recovery
- Product page A/B testing
- Dynamic pricing and personalization
Payments and Logistics
- Payment gateway integration (GoPay, Stripe, Comgate)
- Automatic shipping label generation
- Real-time shipment tracking
- Complex shipping rules
- Multi-currency support
Marketing and Analytics
- Server-side tracking for 100% data accuracy
- Automatic feed generation for comparators
- Email workflow builder
- Facebook Catalog and Google Merchant sync
- Advanced customer segmentation
Industry Specialization
Fashion and Clothing
- Custom style-based recommendation logic
- Fashion marketplace integration (Zalando, Modivo)
- B2B section for wholesale
- Dynamic size charts with prediction
Electronics and Technology
- Parametric comparison by specs
- Automatic export to Alza Marketplace
- Supplier integration for real-time pricing
- PC build configurator
Food and Drugstore
- Subscription model with flexible intervals
- Smart basket - "frequently bought together"
- Integration with Rohlik API and Košík.cz
- Expiration and batch number management
Hobby and Sports
- Branch inventory connection
- Product reservation with store pickup
- Loyalty program with points system
- Integration with Alza Marketplace and Mall.cz
Technical Architecture
Proprietary Platform
- 7 years of continuous development and optimization
- Next.js 14 + React - maximum performance and SEO
- Headless commerce - frontend/backend separation
- CDN distribution for fast global loading
- PWA - installable app without App Store
- Server-side rendering for instant load
Scalability
- Serverless architecture - auto-scaling by load
- Optimized for 10,000+ orders monthly
- Caching strategy for high traffic
- Database optimization for millions of products
- Horizontal scaling without downtime
Security and Compliance
- PCI DSS Level 1 compliance for payments
- GDPR ready - consent and data management
- SSL/TLS encryption with HSTS
- Penetration testing and security audits
- Automatic backups every 6 hours
- WAF (Web Application Firewall) protection
Integration and Automation
We connect the e-shop with your systems
ERP and Accounting Systems
Automatic order transfer, invoicing, real-time inventory
- Pohoda - full bidirectional synchronization
- Money S3/S5 - orders, inventory, prices
- Helios Orange/Red - complete integration
- K2 - API connection
- SAP Business One - enterprise solution
Warehouse and Logistics
Real-time inventory synchronization across branches
- Multi-warehouse management with prioritization
- Stock reservation on order creation
- Automatic low stock alerts
- WMS system integration
- Cross-docking and dropshipping workflows
Carriers
Delivery automation from label creation to tracking
- Zásilkovna - API v4, automatic labels
- PPL - including COD and return documents
- DPD - pickup points and courier
- Geis - pallet shipping
- Czech Post - parcels and parcel lockers
Comparators and Marketplaces
Automatic product and order export
- Heureka - XML feed + verified reviews
- Zboží.cz - automatic synchronization
- Google Merchant Center - shopping ads
- Facebook/Instagram Shopping Catalog
- Alza Marketplace - full integration
Marketing Automation
- Mailchimp, Klaviyo - email workflows
- Facebook Pixel - custom events tracking
- Google Analytics 4 - enhanced e-commerce
- Hotjar, Microsoft Clarity - user behavior
- ActiveCampaign - advanced automation
Data and Optimization
Advanced Measurement
- GA4 enhanced e-commerce - complete purchase cycle tracking
- Server-side tracking for 100% data accuracy
- Custom events for specific actions
- Heatmaps and session recording (Hotjar/Clarity)
- A/B testing framework for conversion optimization
- Multi-touch attribution modeling
Continuous Optimization
- Abandoned cart analysis - barrier identification
- Funnel analysis - where customers leave
- Product performance - best sellers vs most viewed
- Customer lifetime value tracking
- RFM customer segmentation
- Cohort analysis for retention
Reports and Dashboards
- Custom dashboards in Looker Studio
- Automatic weekly/monthly reports
- Real-time sales statistics
- Period-over-period comparisons
- Data export for further analysis
Support and Development
- 24/7 monitoring + incident response
- Regular updates and security patches
- Continuous data-driven optimization
- Consultation and strategic guidance
Return on Investment
Our ROI Approach
We don't build model calculations. We measure real data and optimize based on it. Each e-shop has different ROI dynamics depending on industry, margins, and market environment.
What Affects ROI
- Process automation - saving your team's time
- Higher conversions through optimized UX
- Lower operating costs vs boxed solutions
- Scalability - no need to rebuild when growing
- Integration - eliminating manual data entry
Long-term Value
Custom solution has higher initial investment but lower operating costs. You're not dependent on monthly transaction fees, plugins, or templates. The platform is yours.
What You Get
- Proprietary e-commerce platform with 7 years of development
- Complete integrations (ERP, accounting, shipping, comparators)
- Advanced analytics and optimization
- Headless architecture + PWA
- Long-term support and development
- Scalability without compromises